What We Do
TVX is an industry leading sponsorship services organization. The company has extensive experience in key sponsorship and business areas including Sponsorship Strategy, Asset Identification and Valuation, Sponsorship Sales and Partner Management/Fullfillment.
Providers of measurable, value driven, mutually beneficial alliances and strategic brand associations that consistently grow the Organization and Partner brand equity, market share and operating results. With over 25 years experience, The TVX Group can provide you with a sales force capable of delivering your sponsorship goals with tactically defined criteria by TVX and you. It is through this Exchange we can assist you in exceeding your objectives.
Sponsorship Fluency
Aggregating the deliverables of Sponsorship strategy, Sales, and Management creates the full life cycle of sponsorship and the value exchanged between our client and the sponsor.
Sponsorship Strategy
The first step in any concentrated business effort is to create the VISION and prepare the PLAN.
Whether you are a corporation, music artist, or annual event, we believe that in order to MAXIMIZE strategic partnerships with National and Global brands a comprehensive plan must FIRST be created and adopted that speaks the language of financial return and mutual benefit for all parties.
Sponsorship Strategy or Phase 1 of the TVX model includes a combination of the following deliverables to our clients:
- Asset Identification and Valuation Services
- Packaging Assets into Sponsorship Programs
- Pre-defined Profit margin analysis of each Program
- Best Practices and Communication Processes when more than (1) group is responsible for selling
- or creating sponsorship, endorsement, or similar partnerships
Sponsorship Sales
We “get to know” our client AND sponsorship prospects inside and out. Whether a collection of theme parks, a Grammy Award winning Artist, or annual event we know to be successful in selling your sponsorship programs we must be EXPERTS on the product we are selling. Taking the packages and programs created and developed from the Sponsorship Strategy phase, we then turn to Prospecting and Researching consumer brands that align with our clients brand, strategy, and vision. TVX will identify the prospects needs and objectives and create a solution through the sponsorship program, all this before a sales call or sales deck is made.
Our methodical approach to sponsorship sales has resulted in $2.6mm of incremental INCOME from sponsorship activities to our clients over the last 3 years!
Sponsorship Management
Once a sponsorship program has been sold, TVX will manage and guide our client and the sponsor partner to successfully fulfilling, activating, and growing the partnership. This includes expert guidance during the launch or kick off of a partnership through the last steps of program recap and evaluation. And to wrap it all up, at the end of a program, TVX delivers a top down, objective analysis that demonstrates the partner’s ROI on the program.