Strategic Alliances & Corporate Sponsorships Case Studies

Herschend Family Entertainment

Corporate Sponsorship Strategy, Asset Valuation, Sales, & Account Management (Execution)

The Objective: Herschend Family Entertainment (HFE)—the largest family owned theme park corporation in America required a consistent, results-based sponsorship strategy to evaluate marketing assets across their portfolio of properties and generate new revenue streams.

The Strategy: Conducted comprehensive, on-site asset discovery and valuation across select HFE properties. Developed a proprietary sponsorship strategy that bundled newfound marketing assets into highly targeted, premium sponsorship packages aligned with the core demographics of prospective national brands.

The ROI: 3000% Return on Investment generated from sponsorship activities in less than three years. $2.6 Million in incremental income secured through new, strategically aligned brand partnerships.

Key Result: Empowered and taught internal property teams how to confidently evaluate and secure future brand alliances.

The Dollywood Company

Partnership Negotiation & Revenue Optimization

  • The Objective: Achieve a nearly 100% year-over-year increase in sponsorship revenue by identifying and securing high value brand partnerships aligned with the park's family-focused demographic.

  • The Strategy: Conducted deep-dive operational research to align internal departmental goals. Executed a targeted, research-based sales approach to identify prospective 3rd party corporate brands that shared Dollywood's core values and demographic objectives, creating custom, solution based sponsorship programs.

  • The ROI: Secured a multi-year partnerships that resulted in a 600% increase in sponsorship income over the previous baseline generated by multiple legacy sponsors.

  • The Key Result: Shifted the property from an ad hoc volume based sponsorship model to a highly targeted, premium brand alliance strategy.

Strategic Alliances & Corporate Sponsorships Case Studies

Herschend Family Entertainment

The Atlas Project →

Corporate Sponsorship Strategy,Asset Valuation, Sales, & Account Management (Execution)

The Objective: Herschend Family Entertainment (HFE the largest family-owned theme park corporation in America required a consistent, results-based sponsorship strategy to evaluate marketing assets across their portfolio of properties and generate new revenue streams.

The Strategy: Conducted comprehensive, on-site asset discovery and valuation across select HFE properties. Developed a proprietary sponsorship strategy that bundled newfound marketing assets into highly targeted, premium sponsorship packages aligned with the core demographics of prospective national brands.

The ROI: 3000% Return on Investment generated from sponsorship activities in less than three years. $2.6 Million in incremental income secured through new, strategically aligned brand partnerships.

Key Result: Empowered and taught internal property teams how to confidently evaluate and secure future brand alliances.

Intermediate Service

The Echo Project →

Included

Initial Consultation

Brainstorming Session

Collaborative Planning

Customized Deliverables

Multiple Feedback Rounds

Actionable Recommendations

Post-Project Support

Advanced Service

The Brightline Project →

Included

Initial Consultation

Brainstorming Session

Collaborative Planning

Customized Deliverables

Multiple Feedback Rounds

Actionable Recommendations

Post-Project Support

“Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others.”

– Former Customer