Strategic Alliances & Corporate Sponsorship Case Studies & Testimonials

"TVX Group led by Heather Moody, facilitated the negotiations and offerings and closed the partnership contract on behalf of Herschend Family Entertainment with Humana Strategic Alliances. The partnership was inventive in nature and complicated to structure. Because of the expertise of the TVX Group, their ability to apply metrics and value to multiple facets of both businesses, and their tenacious passion for delivering above and beyond expectations, our organizations entered into a one-of-a-kind partnership.  Heather demonstrated innovative thinking that created a business model that truly offers a "total value exchange" for both organizations.  Nearly 20 years later, the partnership contract is still in place and thriving, whereas, other partnerships of this nature have come and gone.  It is a true testament to the incredible ground work and foundational infrastructure of the partnership that Heather’s company built.”

- Robin Reece, Former Director Humana Strategic Alliances

 

Corporate Sponsorship Strategy, Asset Valuation, Sales, & Account Management (Execution)

The Objective: Herschend Family Entertainment (HFE)—the largest family owned theme park corporation in America required a consistent, results-based sponsorship strategy to evaluate marketing assets across their portfolio of properties and generate new revenue streams. TVX Group

The Strategy: Conducted comprehensive, on-site asset discovery and valuation across select HFE properties. Developed a proprietary sponsorship strategy that bundled newfound marketing assets into highly targeted, premium sponsorship packages aligned with the core demographics of prospective national brands.

The ROI: 3000% Return on Investment generated from sponsorship activities in less than three years. $2.6 Million in incremental income secured through new, strategically aligned brand partnerships.

Key Result: Empowered and taught internal property teams how to confidently evaluate and secure future brand alliances.

The Objective: Achieve a nearly 100% year-over-year increase in sponsorship revenue by identifying and securing high value brand partnerships aligned with the park's family-focused demographic.

The Strategy: Conducted deep-dive operational research to align internal departmental goals. Executed a targeted, research-based sales approach to identify prospective 3rd party corporate brands that shared Dollywood's core values and demographic objectives, creating custom, solution based sponsorship programs.

The ROI: Secured a multi-year partnerships that resulted in a 600% increase in sponsorship income over the previous baseline generated by multiple legacy sponsors.

The Key Result: Shifted the property from an ad hoc volume based sponsorship model to a highly targeted, premium brand alliance strategy.

"We were fortunate to be associated with TVX in the development and sales of our sponsorship programs.  Their approach and discipline more than doubled our income in less than 2 years, and has provided a professional, research-based approach that gives us confidence to consider this function as strategic vs. opportunistic.  What’s more, the partnerships that TVX brought us are really more Alliances with our business that allows both us and our partners to measure our success and find mutually beneficial ways to sustain our relationships."

- Jason Blain, Former Corporate Director Partnerships & Brand Alliances Herschend Family Entertainment

The Objective: As the exclusive sponsorship firm for John Mayer’s MayerCraft Carrier, TVX was tasked to create, value, and sell, sponsorship programs for Sixthman and Grammy Award winning Artist John Mayer. After successfully closing a robust program between the event and Ernie Ball, TVX was asked to provide additional Management Services for the partnership that when complete, would result in a renewal of the program by the partner.

The Strategy: TVX managed and directed all aspects of the John Mayer Ernie Ball program from contract to the close of the event. Ernie Ball was provided a comprehensive digital and hard copy recap detailing what EB received for their investment in the program. The recap also included the following:

  • Top down objective analysis that demonstrated ROI for the partner

  • Highlights of sponsorship activation including a nationwide contest for the best unsigned band to get to play on the MCC

  • Detailed evaluation of the program Ernie Ball received both from contractual elements and added value

  • Samples of all contractual and value added elements

The Key Result: TVX delivered a successful partnership program to Ernie Ball, that provided excellent service to the partner and delivered Ernie Ball the analytics and review of the partnership that objectively demonstrated the successful return on investment of the sponsorship to the partner.

Intermediate Service

The Echo Project →

Included

Initial Consultation

Brainstorming Session

Collaborative Planning

Customized Deliverables

Multiple Feedback Rounds

Actionable Recommendations

Post-Project Support

Advanced Service

The Brightline Project →

Included

Initial Consultation

Brainstorming Session

Collaborative Planning

Customized Deliverables

Multiple Feedback Rounds

Actionable Recommendations

Post-Project Support

“Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others.”

– Former Customer